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PAGE 3 – A SEXIST TOOL AGAINST WOMEN

Page 3 used to be one of the main brands associated with The Sun. It represents the classic supermarket newspaper with all kinds of news, from facts and politics to sports and gossip. It is widely accessible everywhere and has exposed children to nudity for years.

The sexism associated with Page 3 made many women feel inferior by comparing themselves with the glamorous models featured on the page.

PAGE 3 – EXPOSING THE INNOCENT TO NUDITY

Page 3 was a controversial topic that took sexism to a new level by introducing people to topless models for decades before being eliminated. While mostly done for adults, children knew about it and often represented the main source of attraction for kids.

While the newspaper denied having sexism involved in it, it was obvious all models were females, so the campaign targeted this aspect.

HOW IT WORKED


It took about two years for the No More Page 3 petition to come to life. It all started with a request to stop objectifying women that was rejected. The person requesting it – Lucy-Anne Holmes – has started a petition to push her request.

That was when the whole thing took the snowball effect.

Less than a year later, the campaign had over 80,000 signatures. Less than two years later, it had more than 200,000 signatures and it was widely known all over the world. No More Page 3 gained support from supermarkets, universities, MPs, organizations and famous people. It was a trend – it was a petition that became world renowned and forced The Sun into replying to that request by actually doing it. It took time and despite attempting to revive Page 3, The Sun was forced to stop this article after about 44 years of having it.

WORKING TOGETHER


The petition became a campaign and the campaign became successful. While it achieved its desired results, it is still around under different names and pushing to eliminate sexism from all kinds of media outlets.

Only time can tell if it will succeed.

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SUPPORTERS

  • Janie Evans
    This is probably the most successful petition I've ever signed and I'm happy I was part of it. It represents the power of changing our society into better.
    Janie Evans
  • Alison Cassie
    I can't tell you how happy I am that we did it. I often felt embarrassed while going over that page, especially when my husband was around. Glad it's gone!
    Alison Cassie
  • Joanne Madison

    Page 3 objectifies women. I know they said it's a form of art, but it's not. There were never any men there. Besides, it was exposing nudity to children.

    Joanne Madison