• Jenny Jones wins Olympic Medal – how did The Sun respond?

    On Sunday, a woman won the UK’s first EVER Snow Medal at the Winter Olympics. British snowboarder Jenny Jones took home the bronze medal on Sunday in the snowboarding “slopestyle” competition. Wow, WOW!!!

    It was lovely to see her picture all over the front pages of newspapers right? Er, well, whilst it did feature the story and some pictures The Sun ran a front page story about a school girl who apparently wanted sex with her teacher. They covered Jenny Jones on Page 11 and in the sports section with pictures….But of course ahead of all of these, the biggest single image of a woman in yesterday’s paper was……. yep, you guessed it: Page 3!

    It is time newspapers in the UK represented women in their pages for their contribution to the news. And what bigger news than making Olympic sporting history? Not only this, but we know that less than 5% of mainstream media sports’ coverage is of women’s sport and that girls in the UK need more encouragement to exercise regularly, largely due to body image issues caused by unrealistic images of beauty featured in the media. Yesterday was a perfect opportunity to show our young women and girls what they could aspire to. Instead, The Sun continued to with their 1970’s heritage of tiliation over inspiration giving it priority placement.

    Pictures speak louder than words and when – instead of these historic sporting achievements – we fill the front pages of our best selling newspapers and our public spaces with sexualised pictures and stories, we miss an opportunity to clearly show the next generation what is possible.

    Dave Dinsmore, please inspire the next generation of sportswomen. We are asking you today to please inform editor David Dinsmore @davedins, The Sun newspaper @TheSunNewspaper and @rupertmurdoch of your disappointment. 

    We’re going to use our #KitOn hashtag to continue to promote women’s sport. E.g.
    .@davedins a UK woman made history in the Winter Olympics. U gv her a thumbnail on pg55 & kept topless pg3 @NoMorePage3 #iKitOn
    .@davedins why no front pg for UK sportswomen making history? #KitOn
    .@davedins why no front pg Jenny Jones? #KitOn


  1. Clare Beighton says: February 11, 2014 at 10:06 amReply

    I was very disappointed not to see a picture of Jenny Jones in The Sun yesterday! Where was the story ? (on page 55!) It was very disappointing.

  2. Sarah Smith says: February 11, 2014 at 10:18 amReply

    You should probably take another look at yesterday’s Sun. She got congratulations on page 8, a big splash on page 11, a two-page dedicated spread in the Sport section, and was the second biggest story on the back page.

    • Lucy says: February 11, 2014 at 12:01 pmReply

      Thanks so much for highlighting this. Ah, we weren’t exactly clear there, and have amended the above text slightly in light of it. We were disappointed that she was neither on the front page, nor the biggest female image in the paper. Have updated the post, thanks ever so much for getting in touch.

    • cathy says: February 11, 2014 at 7:52 pmReply

      But on page three, which is before page eight, was a women who’s was just passively standing in her pants. Surely she could have been relegated to page eight to allow for a Jenny Jones to be the earlier news item. A woman that had actually achieved something real?

  3. Val says: February 11, 2014 at 11:55 amReply

    I do not look at the Sun, so didnt notice. But just shows where their priororties are, women as sex objects not success as athletes. Shameful and shameful that the Sun exists.

  4. Aston says: February 11, 2014 at 3:06 pmReply

    Not trying to be funny but woman athlete don’t get as much coverage as men simply because they arnt good enough.. If woman were as good or better then I’d love to watch but I want to watch sport at the highest level… Not children’s and unfortunately not Woman’s..

  5. cathy says: February 11, 2014 at 7:47 pmReply

    Yeah but Aston, page 3 girls do nothing apart from undress and stand. Most folk learn to stand by the age of 18 months and undress by the time they are three. It’s hardly and achievement comparable with getting a bronze medal. So why on earth are they in the paper at all realistically unless to show that women’s role in life is undressing, standing and grinning. I think that’s the point really.

  6. Laura P says: February 16, 2014 at 6:34 pmReply

    The only way a female athlete is going to get prominent coverage in The Sun is if Women’s Mud-Wrestling is added to the programme of Olympic sports.

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